Chivalry is a tradition some believe to be dead. A traditional act some women find to be undermining, demeaning, and down right sexist. Chivalry creates a gap between genders. With Chanel's launch of its new unisex fragrance, galanterie the brand seeks to redefine chivalry.
The Product
The new unisex scent
TV Spot
Social
OOH
Invitation
After purchasing the product, an invitation awaits inside to the exclusive #RedefiningChivalry event. Buyers must RSVP through text and explain what their definition of Chivalry is in order to gain access to the event.
Event
The pop up events will take place in New York and LA. Travel through time as the history of Chanel and chivalry evolves through a series of projected images. Attend panels and sample the new unisex fragrance.
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Copy assisted by, Jenny Seeliger - Art Direction by Rachel Engle & Reeva Date - Creative Tech by Fama Ndiaye