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Chivalry is a tradition some believe to be dead. A traditional act some women find to be undermining, demeaning, and down right sexist. Chivalry creates a gap between genders. With Chanel's launch of its new unisex fragrance, galanterie the brand seeks to redefine chivalry. 

The Product

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The new unisex scent

TV Spot

Social

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OOH

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Invitation

After purchasing the product, an invitation awaits inside to the exclusive #RedefiningChivalry event. Buyers must RSVP through text and explain what their definition of Chivalry is in order to gain access to the event.

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Event

The pop up events will take place in New York and LA. Travel through time as the history of Chanel and chivalry evolves through a series of projected images. Attend panels and sample the new unisex fragrance.

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Copy assisted by, Jenny Seeliger - Art Direction by Rachel Engle & Reeva Date - Creative Tech by Fama Ndiaye