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Today, women's athletic/ outdoor gear is shown in advertisements as a fashion statement. North Face has taken it upon themselves to show strong, active women "modeling" North Face's gear doing what it's designed for - exploring. North Face hosts a Vertical Runway where professional climbers ascend the iconic Half Dome.
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North Face Vertical Runway
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North Face Vertical Runway
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Out of Home
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North Face Vertical Runway
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North Face Vertical Runway
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North Face Vertical Runway
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North Face Vertical Runway
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Event Poster
Promotional Video
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North Face Vertical Runway
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North Face Vertical Runway
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North Face Vertical Runway
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Copy assisted by Danny Lotito & Marley Davis - Art Direction by Jacob Hirsch, Dom Angelo, &
Ackshita Senthilnathan
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