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TV / Youtube / Social Spot : Old Habits 

A night out often leads to hangover heartburn. What if the party didn't have to stop? Introducing: the drink for after the after party. 

Energy BBDO, 2020

Social Content

To launch our Alka-Seltzer mocktails, I broke out my bartender skills. My team and I crafted nine original recipes based around different seasonal events and "heartburn moments." We then created simple, fun social videos to share them with the world. 



(press play to see more)

Art Director: Reeva Date, Creative Directors: Cassidy Buzin

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