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TV / Youtube / Social Spot : Old Habits 

A night out often leads to hangover heartburn. What if the party didn't have to stop? Introducing: the drink for after the after party. 

Energy BBDO, 2020

Social Content

To launch our Alka-Seltzer mocktails, I broke out my bartender skills. My team and I crafted nine original recipes based around different seasonal events and "heartburn moments." We then created simple, fun social videos to share them with the world. 

Social - Happy Hour
Social - Sunday Funday
Social - Rough Night
Social - Game Day
Social - After Party
Social - Halloween


(press play to see more)

Art Director: Reeva Date, Creative Directors: Cassidy Buzin

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