Intel's eCycleLand

HOLD UP, GO BACK

MOVING ON

Introducing: Intel's eCycleLand, Animal Crossing's first ever eCycling center.

VMLY&R, Nov 2022

Case Study

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Hype Video

The In-Game Island Experience

eCycleLand Entrance

eCycleLand Entrance

Meet Chip, the owner of eCycleLand and expert on all things e-waste.

The eCycler

When visiting eCycleLand, players can trade in their rusted parts at the eCycler.

The eCycler

The eCycler takes players rusted parts and transforms them into something new.

Making the Trade

Making the Trade

Players who trade in rusted parts at the eCycler were rewarded with new laptops, gaming chairs and other tech items to use in-game.

The Tour

The Tour

Players were encouraged to take a guided tour throughout the island to learn more about eCycling and e-waste.

Station 2 - The Tour

Different stations educated players on importance of eCycling in-game and IRL.

Station 3 - The Tour

The tour even featured an interactive game to test the players' knowledge on what can and cant be eCycled.

The Gift Shop

The last stop on the tour was, of course, the gift shop. Our team created custom merch for players to wear throughout the game and take home to their own islands.

Chip's House

Players could also explore Chip's house where several Intel easter eggs awaited.

Chip's Workshop

Chip and Friends

The Island Map

The Tour Video

In addition to trading on the island, players were encouraged to take an educational "tour" made up of several interactive stations outlining e-waste, the importance of eCycling and where/how to do so. A QR code at the start of the tour allowed players to follow along with our tour guide Microchip, an e-waste expert, via video.

Art Directors: Grace Reinhold, Jess Rasiel Creative Directors: Brandan Jenkins, Esteban Izquierdo

© Cheridan Arthur Advertising Copywriter