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Introducing: Intel's eCycleLand, Animal Crossing's first ever eCycling center. 

VMLY&R, Nov 2022


Case Study 

Coming soon...

Hype Video

The In-Game Island Experience

The Tour Video 

In addition to trading on the island, players were encouraged to take an educational "tour" made up of several interactive stations outlining e-waste, the importance of eCycling and where/how to do so. A QR code at the start of the tour allowed players to follow along with our tour guide Microchip, an e-waste expert, via video. 

Art Directors: Grace Reinhold, Jess Rasiel Creative Directors: Brandan Jenkins, Esteban Izquierdo

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