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Introducing: Intel's eCycleLand, Animal Crossing's first ever eCycling center.
Awards Won:
CANNES: Bronze
ANDYs: Gold
ADC: Gold
Case Study
The In-Game Island Experience
The Tour Video
In addition to trading on the island, players were encouraged to take an educational "tour" made up of several interactive stations outlining e-waste, the importance of eCycling and where/how to do so. A QR code at the start of the tour allowed players to follow along with our tour guide Microchip, an e-waste expert, via video.
Art Directors: Grace Reinhold, Jess Rasiel, Tabatha Biggerstaff, Dan Miller | Creative Directors: Brandan Jenkins, Esteban Izquierdo
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