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With younger generations turning to TikTok to answer their life questions, Google had to up their game. 

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We took to social to build a brand voice that was relatable, rooted in pop-culture and always in the know, making them the go-to search engine. 

Google Trends - IG Feed Rebrand

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After Feed:

Cohesive, colorful, attention-grabbing

Before Feed:

Bland, tech-forward, expected

Google Trends: Organic IG Posts

We took real Google Trends data, reflecting culture in real time, to tell stories via social in a thumb-stopping, shareable way.

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Feel free to scroll >

Art Director: Kate Lux | ACD/Motion Designer: Sammi Arman | Creative Director: Lydia Daniel | Social Strategist: John Stier

Google Search: Organic IG Posts

Maturing is Realizing
Vs. How it's Actually Going
This Reading is for You
Remembering You Have Free Will

Meanwhile, on the Google Search social channels...

Google Search: Easter Eggs

Did you know when you Google specific pop culture moments, your Google homepage has hidden surprises? We called them Easter Eggs.

 

(See example for "The Last of Us" Easter Egg below)

Google Search: Easter Egg Social Teasers

To encourage people to search, we took to social to tease a variety of Google Search Easter Eggs, surprising and delighting users at the Search bar. 

Love Island: Amaya Papaya EE Teaser
Karol G EE Teaser
The Last of Us EE Teaser

Art Director: Reeva Date | Creative Director: Lydia Daniel | Social Strategist: John Stier

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© Cheridan Arthur                                  Advertising Copywriter

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