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Consumers are overwhelmed with decision fatigue.

With great taste and zero sugar…Minute Maid Zero Sugar is one decision that requires zero effort. In fact, it pretty much sells itself. 

VML, 2024

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TV/OLV

When your product sells itself...you don't really need someone to sell it for you. Which is why our spokesperson, Jon Hamm, had to learn to do less (zero to be exact) to sell more.

Napkin
Acronyms
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Social Media
Welcome
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Social Surprise & Delight Extention

What's even less effort than selling Minute Maid Zero Sugar? Selling the seeds. Yep, we created actual Minute Maid Zero Sugar seed packets and scattered them around major cities for people to stumble upon, dropping location hints on social.

Inside

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Front

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110K+ total organic impressions

1.2K total organic engagements

90% positive engagement

Creative Director: Jess Elwood | Art Director: Grace Reinhold | Strategy Leads: Jess Stieben, Zac Kortez

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© Cheridan Arthur                                  Advertising Copywriter

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